IF marketing & advertising

Two strategic, internal promotions & One new hire strengthen IF’s competitive advantage in advertising industry

Georgetown, Texas — September 22, 2008 –IF marketing & advertising, a full-service advertising agency located outside Austin, Texas, announces the hiring of talented web developer, William Yarbrough and the promotion of Associate Creative Directors, Juancho Cantillo and Shawn Ng. Cantillo and Ng will each share creative leadership responsibilities for IF, overseeing all of the agency’s creative productions. Yarbrough will specialize in the enhanced usability and interactivity of the agency’s creative designs and web-based marketing applications. IF marketing & advertising provides strategic guidance in brand development, website design, email marketing, as well as CRM and lead management. The roles of the new Internet Marketing Engineer and Associate Creative Directors will be to maintain the agency’s innovative and distinctive style of design and storytelling.

Associate Creative Director, Shawn Ng has worked with IF marketing & advertising for two years as Art Director. Ng now has more than twelve years of experience in professional art direction, illustration and design. Since joining the IF team, Shawn has played an integral role in creative development and design for the agency’s healthcare clients, including North Cypress Medical Center and Park Plaza Hospital in Houston, as well as several homebuilders and real estate developments.

Before joining IF, Ng founded I See Design, an Austin-based graphic and visual design company. He has also worked as an advertising specialist, illustrator and art director for companies in the U.S., Taiwan and Malaysia. Among these organizations was the Assemblies of God North Texas District Chi Alpha Campus Ministries where he served as Advertising & Marketing Specialist. Ng has extensive experience in a wide range of media and applications, including digital design and illustration, television, pen & ink, and print and web productions. Ng holds a B.A. in Journalism from the National ChengChi University of Taiwan, and an MA in Advertising from The University of Texas at Austin.

Associate Creative Director Juancho Cantillo brings over ten years of experience in professional art direction, web and print design to the company. In the three years Juancho has been a part of the IF team, he has played a central role in developing brand identities, brochure designs and websites for some of the agency’s largest real estate clients, including Briar’s Creek (Johns Island, SC), Red Ledges (Heber City, UT), Cascadas de Manzanillo (Manzanillo, MX) and Galingayle (Lake Oconee, GA).

Cantillo has also worked as an advertising specialist, illustrator, and art director for companies in the U.S. and Columbia. Cantillo has extensive experience in a wide range of media and applications, including digital design and illustration, television, pen & ink, and print and web productions. Cantillo has now been with IF marketing & advertising for 3 years as Senior Art Director. Directly before joining IF, he worked as a Senior Graphic Designer for the Alliance Abroad Group. Cantillo holds a B.A. in Graphic Design from Jorge Tadeo Lozano University in Bogota, Columbia.

As Internet Marketing Engineer, William Yarbrough brings much experience to IF in Web solutions from e-commerce, forums, Web applications, and e-campaigns. Having founded Vesper Web Design in 2006, he has also served as a Lead Programmer for ISDG, Inc. and a Web Manager for the Engineering of Public Affairs at The University of Texas at Austin. In addition, he has won awards for accessibility and American Disabilities Act compliance in Web design. Yarbrough will work closely with the web development and design teams for some of IF’s largest clients. He graduated from The University of Texas at Austin with a Bachelors of Science.

“Shawn, Juancho, and William bring expertise and diverse perspectives that will continue to help us establish IF as one of the top agencies in Austin,” said Kelli Furrer, Chief Operating Officer of IF marketing & advertising. “Shawn and Juancho’s creative input has been integral in our award-winning designs, and their leadership has helped our clients earn distinction in their markets. And with the addition of William’s knowledge and capabilities, their work will continue to make an impact for our clients and our agency, both in Austin and on the national scene.”

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and upfront accountability to deliver traditional and internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named the #4 fastest-growing private company in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500.

For more information on IF marketing & advertising, contact:
Robert Cowes
Senior Vice President of Real Estate & Interactive Marketing
512.930.5558

Fite & Associates Enters the Competitive Palm Beach Real Estate Market with Top Talent

Palm Beach, FL — September 22, 2008 — Fite & Associates, a new boutique real estate brokerage firm, announces their official launch into the Palm Beach real estate market. Locally owned and managed in Palm Beach, the agency specializes in luxury homes, estates and condominiums throughout the Palm Beaches. With a team of top talent from throughout the Palm Beaches, Fite & Associates provides a wealth of experience in luxury real estate markets with the flexibility and personalized service of local guidance.

After serving as the chief financial officer at New York City’s Prudential Douglas Elliman for the past two and half years, as well as CFO of the Corcoran Group before that, Fite decided the timing was right to launch his own agency in one of the country’s hottest real estate markets. As CFO for Corcoran, Fite managed the company’s acquisition of two Palm Beach real estate agencies. After spending a great deal of time in the area, Fite developed a strong attachment to the town and it’s unique atmosphere, ultimately deciding it was the perfect location to launch an independent, boutique brokerage firm.

“I think the market here is ready for an independent company that deals specifically with the kinds of high-end real estate that make Palm Beach so unique,” said Fite. “In addition to our work on the local level, we also plan to attract referrals from my network up north that would rather refer business to Fite & Associates than to a large national competitor. We’ll be able to sell our clients’ homes here in Palm Beach by marketing in Palm Beach as wells as networking in New York and the entire Eastern Seaboard.”

Even though the company just launched, Fite & Associates is already making a big splash in the South Florida real estate market. Fite has pulled in some of the biggest names in Palm Beach real estate, so far recruiting 15 talented agents from competing firms. According to Fite, many more are on the way.

A big factor in Fite’s recruiting strategy is the company’s focus on local expertise and flexibility. But another major factor is the agency’s location. Fite & Associates officially opened its doors at 265 Sunrise Avenue in Palm Beach. But within three weeks, the company will move to a new, high-profile location on 101 N. County Road. The office is located on one of the main intersections in town, with high visibility and easy access to many of the main attractions in Palm Beach.

“Our goal is for Fite & Associates to become the home for the top agents in the Palm Beach,” explained Fite. “A lot of agents love that location, and I think we’ve gotten some recruiting success out of our move there, but it’s also about the way we approach the business. Our business model is different from the competitors in that we are locally managed and provide the highest level of services. Palm Beach and the surrounding communities deserve representation that is rooted in the success of this area.”

For more information about Fite & Associates, visit www.fiteassociates.com or call 561-655-6570.

About Fite & Associates
Fite & Associates is a locally owned and operated real estate broker in Palm Beach, with national experience and a global approach to buying and selling residential real estate. Their unique approach combines the flexibility and traditional values of local leadership with decades of experience in a range of neighborhoods, property types and deal structures in some of the country’s most sought-after luxury real estate markets. Through a commitment to personalized service, expert guidance and absolute integrity in their professional actions, Fite & Associates places the customer’s needs first and creates a clear advantage for buyers and sellers within the markets we serve.

Media Contact:
David Fite
President
561-655-6570

The custom homebuilder in Jacksonville, Florida announces lower prices on some of its most popular luxury home designs.

Jacksonville, Florida — September 22, 2008 — The Pineapple Corporation, one of the premier builders of luxury custom homes and semi-custom homes in Northeast Florida, announces lower prices on homes at Palermo. The company has unveiled The Bellissimo Collection with prices starting in the mid-$400,000s. Bellissimo is a new compilation of floor plans designed in the same style as the company’s other Palermo home collections.

“The Bellissimo Collection offers homebuyers a wonderful opportunity to enjoy a beautiful semi-custom home by The Pineapple Corporation that is attractively priced,” said The Pineapple Corporation’s Spencer T. Calvert. “Our new home collection is similar to and compatible with our Primo and Magnifico homes that define Palermo.”

The semi-custom homes in The Bellissimo Collection reflect the company’s distinctive architectural style and are designed with exceptional flow and function. Bellissimo homes will present multiple European elevation choices, such as Coastal Mediterranean, Country French and Tuscan.

The Pineapple Corporation is offering three new floor plans in The Bellissimo Collection that range in size from 2,300 square feet to 2,600 square feet and include many of the outstanding quality features that have made the company’s other homes at Palermo so appealing. Bellissimo homes will contain handsome tile flooring, generous trim packages with base and crown moulding, GE appliances and designer cabinetry. The Pineapple Corporation also offers buyers several architectural options to modify their home’s floor plan to best suit their lifestyle.

Homes in The Bellissimo Collection will be built on beautiful 60-foot homesites at Palermo. The company’s European village-style community is located on Hodges Boulevard between J. Turner Butler and Beach boulevards. When complete, Palermo will feature 133 masterfully crafted semi-custom courtyard homes from The Pineapple Corporation’s three distinct product lines - The Magnifico Collection, The Primo Collection and The Bellissimo Collection.

Palermo offers residents an intimate setting and distinctive community amenities, including a recreational facility with multi-purpose rooms, fitness facility, swimming pool and pavilion for grilling. To enhance the community’s wonderful setting and lifestyle, The Pineapple Corporation also offers homebuyers a social membership at the prestigious Glen Kernan Golf & Country Club, which boasts a traditional 18-hole championship golf course and an elegant clubhouse as well as a community sports complex with a Junior Olympic swimming pool, eight lighted Har-Tru clay tennis courts and a fully staffed state-of-the-art fitness center. Homebuyers may upgrade to a full golf membership at Glen Kernan Golf & Country Club if desired.

To learn more, visit The Pineapple Corporation’s models at Palermo, which is located on Hodges Boulevard south of Beach Boulevard in Jacksonville. The models are open 10 a.m. to 5 p.m. Monday through Saturday and noon to 5 p.m. Sunday. For more information, call (904) 223-8793 or visit www.thepineapplecorp.com.

The Pineapple Corporation is one of the premier builders of luxury custom homes and semi-custom homes in Northeast Florida. Elegance, superior quality and building excellence create the foundation for the company’s award-winning designs. The Pineapple Corporation’s new homes are showcased in the area’s most exclusive neighborhoods including Palermo, Villini at Glen Kernan and Glen Kernan Golf and Country Club. The company’s custom home division builds magnificent residences throughout the area, including oceanfront and riverfront homes.